Privacy policy

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other indication is made in the following processing operations.

"Personal Data" means any information relating to an identified or identifiable natural person.


Server log files

You can visit our websites without providing any personal information. Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring trouble-free operation of our website and to improve our offer.


Contact


Responsible

Contact us if you wish. The contact details of the data controller can be found in our Imprint.


Initiative contact of the customer by e-mail

If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the processing and answering of your contact request.

If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b DSGVO.

If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6(1)(f) DSGVO for reasons arising from your particular situation.

We will only use your e-mail address to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.


Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.

If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b DSGVO.

If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6(1)(f) DSGVO for reasons arising from your particular situation.

We will only use your e-mail address to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.


WhatsApp Business

If you contact us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).

The data processing is used to process and respond to your contact request. For this purpose, we collect and process your mobile phone number stored on WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data of users who have contacted us via WhatsApp are stored. A transfer of personal data to WhatsApp, without that you have already consented to WhatsApp, does not take place.
Your data will be transmitted by WhatsApp to servers of Facebook Inc. in the USA.

No adequacy decision of the EU Commission is available for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in providing a quick and easy contact and answering your inquiry. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6(1)(f) DSGVO for reasons arising from your particular situation.

We only use your personal data to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

For more information on terms of use and privacy when using WhatsApp, see https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy.


Customer account / Orders


Customer account

When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.


Collection, processing and forwarding of personal data for orders

When ordering, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 para. 1 lit. b DSGVO and is necessary for the performance of a contract with you.

Your data is passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.


Reviews / Advertising


Data collection when writing a commentary

When commenting on an article or a post, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

If your comment is published, the name and e-mail address you provide will be published.

In addition, when you submit a comment, your IP address is stored for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.


Shopauskunft customer review

We use the rating tool "shopauskunft.de" of Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig; "Shopauskunft") for our website.

After placing your order, we would like to ask you to rate and comment on your purchase. For this purpose, we will contact you by e-mail using the technical system "Legally secure evaluation request (RBA)". In doing so, we process the data relating to your order (order number/invoice number, purchase value and shipping costs) as well as your e-mail address.

The processing is based on Art. 6 para.1 lit. a DSGVO with your consent, provided that you have expressly consented to the disclosure of your data and the receipt of the evaluation request.

You may withdraw your consent at any time by using the appropriate link in the e-mail or by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the withdrawal.

For more information on data protection when using Shopauskunft, see:
https://www.shopauskunft.de/datenschutz.


Store information widget

The Shopauskunft widget is integrated on our website. This serves the purpose of displaying the number and result of the ratings we have received so far via Shopauskunft and to advertise with them.

To display the widget, it is technically necessary to transmit usage data through your Internet browser to the Shopauskunft server and to store it in log data (so-called server log files) for 7 days. This stored data includes the name and URL of the retrieved file, date and time of the retrieval, the IP address of the requesting computer, website from which the access is made (referrer URL), the browser used and, if applicable, the operating system of your computer and the name of your access provider.

The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in promoting our offers by displaying the customer reviews already received. This data is not stored together with other personal data.


Use of the e-mail address for sending newsletters

We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.


Payment service provider


Use of PayPal

All PayPal transactions are subject to the PayPal privacy policy. You can find this under https://www.paypal.com/de/webapps/mpp/ua/privacy-full


Using PayPal Express

We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.

The use of cookies or comparable technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to this processing of personal data concerning you at any time on grounds relating to your particular situation.

With the selection and use of PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you with the selected payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO. For more information on data processing when using the payment service PayPal Express, please refer to the associated privacy policy at. www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.


Use of personal data when selecting Klarna payment options

In order to be able to offer you the payment options of Klarna, we will transmit personal data, such as contact data and order data, to Klarna. This allows Klarna to assess whether you can use the payment options offered via Klarna and to adapt the payment options to your needs. For general information about Klarna, please visit: https://www.klarna.com/de/. Your personal information will be processed by Klarna in accordance with applicable data protection laws and as set forth in Klarna's Privacy Policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy treated.


Use of Stripe

All Stripe transactions are subject to the Stripe Privacy Policy. You can find this at https://stripe.com/de/privacy


Use of Barzahlen.de

All Barzahlen.de transactions are subject to the Barzahlen.de privacy policy. You can find this under https://www.barzahlen.de/de/datenschutz


Use of Paysafecard

All Paysafecard transactions are subject to the Paysafecard Privacy Policy. You can find this under https://www.paysafecard.com/de-de/datenschutz/


Use of Coinpayments

All Coinpayments transactions are subject to the Coinpayments Privacy Policy. You can find this under https://www.coinpayments.net/help-privacy


Cookies


Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user calls up a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

You can find out how to manage (including disabling) cookies on the main browsers by following the links below:

Chrome: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac


Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.

You have the right to object to this processing of personal data concerning you at any time on grounds relating to your particular situation.


Analysis / Advertising tracking / Communication


Use of Google Analytics

We use the Google Analytics web analytics service provided by Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.

The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and U.S. government agencies have access to your data. Your information may be linked by Google to other information, such as your search history, your personal accounts, your usage data from other devices, and any other information Google may have about you.

IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The use of cookies or similar technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/ and under https://policies.google.com/technologies/cookies?hl=de.


Using LiveZilla

We use the analysis tool of LiveZilla GmbH (Byk-Gulden-Straße 18, 78224 Singen; "LiveZilla") on our website.
Data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is collected and stored for marketing and optimization purposes. From this data, usage profiles can be created under a pseudonym. Cookies can be used for this purpose. The cookies enable the recognition of the internet browser. The data collected using LiveZilla technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

The use of cookies or similar technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.


Use of Matomo

We use the analysis tool Matomo from InnoCraft Ltd. on our website. (150 Willis St, 6011 Wellington, New Zealand; "Matomo").
Data processing serves the purpose of analyzing this website and its visitors. Cookies may be used for this purpose, which enable the recognition of the Internet browser. In the process, the following information may be collected, among others: IP address, information about the browser you are using and about the device (device) you are using, files you have clicked on or downloaded, clicks on links to third-party websites, referrer URL (website from which you accessed our website), URL of our website, number of visits, time of your first visit, date and time of visit, time zone, location data. From this data, usage profiles can be created under a pseudonym. The data collected using Matomo technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

Your data will be transferred to a third country outside the European Union for which an adequacy decision of the EU Commission is available.
The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time on grounds relating to your particular situation.

The use of Matomo and the associated data collection and storage can be deactivated at any time with effect for the future: https://pw.streampanel.net/index.php?module=CoreAdminHome&action=optOut&language=de&backgroundColor=&fontColor=&fontSize=&fontFamily=


Use of the Facebook Pixel

We use the "Custom Audiences" remarketing function of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.

Facebook Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Facebook Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement is available at https://www.facebook.com/legal/controller_addendum callable. Thereafter, we are responsible in particular for complying with the information obligations pursuant to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations pursuant to Art. 33, 34 GDPR to the extent that a personal data breach affects our obligations under the joint processing agreement. Facebook Ireland has the responsibility to enable data subject rights under Art. 15 - 20 GDPR, to comply with the security requirements of Art. 32 GDPR with respect to the security of the Service, and to comply with the obligations under Art. 33, 34 GDPR to the extent that a personal data breach affects Facebook Ireland's obligations under the Joint Processing Agreement.

The application serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network. For this purpose, the remarketing tag of Facebook has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when visiting the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-related Facebook ads. Your data may be transmitted to the USA. There is no EU Commission adequacy decision for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum.

The use of cookies or similar technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

For more information about the collection and use of data by Facebook, about your rights in this respect and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.


Use of Google Ads conversion tracking

We use the online advertising program "Google Ads" on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.

When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers' websites.

The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.

The use of cookies or similar technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/


Use of Google AdSense

We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and ensuring compliance with applicable data protection laws. The purpose of the data processing is to rent advertising space on the website and to target visitors to the website with interest-based advertising on this space. By means of this function, personalized, interest-related advertising ads from the Google Display Network are served to visitors of the Provider's website. In doing so, Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. For the USA, there is no adequacy decision of the EU Commission. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

The use of cookies or similar technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can find more information and Google's privacy policy at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/


Use of the remarketing or "similar target groups" function of Google Inc.

We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.

The application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website and anonymized data on website usage. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.

The use of cookies or similar technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/


Use of Microsoft Advertising

We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website.

The data processing serves marketing and advertising purposes and the purpose of measuring the success of the advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, this does not allow us to personally identify these users. Microsoft Advertising uses technologies such as cookies and tracking pixels that enable analysis of your use of the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to that page. In doing so, the following information may be collected, among other things: IP address, identifiers assigned by Microsoft (identifiers), information about the browser you are using and about the device you are using, referrer URL (web page from which you accessed our website), URL of our website.

Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA.
The use of cookies or similar technologies takes place with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with. Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

You can find more information on data protection and the cookies used by Microsoft Bing at here.


Using the Live Chat System LiveZilla

We use the live chat system of LiveZilla GmbH (Byk-Gulden-Straße 18, 78224 Singen; "LiveZilla") on our website.

The system serves the purpose of communication between you and us as providers. In the process, data is also collected and stored for marketing and optimization purposes. From this data, usage profiles can be created under a pseudonym.

Cookies can be used for this purpose. The cookies enable the recognition of the Internet browser. The data collected using LiveZilla technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in direct customer communication. You have the right to object to this processing of personal data concerning you at any time on grounds relating to your particular situation.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.


Plug-ins and miscellaneous


Use of social plug-ins by means of "Shariff

We use social network plug-ins on our website. To keep you in control of your data, we use the privacy-safe "Shariff" buttons.

Without your express consent, no links to the servers of the social networks are established and consequently no data is transmitted.
"Shariff" is a development of the specialists of the computer magazine c't. It enables more privacy on the net and replaces the usual "share" buttons of social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.

When you click on the buttons, a pop-up window appears in which you can log in to the respective provider with your data. Only after this active login by you, a direct connection to the social networks is established.
By logging in, you consent to the transfer of your data to the respective social media provider. Here, among other things, both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the collected information will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. Social networks named below are integrated by means of the "Shariff" function.

For more information on the scope and purpose of the collection and use of the data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum.

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA). https://help.instagram.com/155833707900388
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Twitter of Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA) https://twitter.com/privacy
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA.


Using Facebook's single sign-on feature

We use the single sign-on function (formerly Facebook Connect) of Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Facebook") on our website.

Facebook Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Facebook Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement is available at https://www.facebook.com/legal/controller_addendum callable. Thereafter, we are responsible in particular for complying with the information obligations pursuant to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations pursuant to Art. 33, 34 GDPR to the extent that a personal data breach affects our obligations under the joint processing agreement. Facebook Ireland has the responsibility to enable data subject rights under Art. 15 - 20 GDPR, to comply with the security requirements of Art. 32 GDPR with respect to the security of the Service, and to comply with the obligations under Art. 33, 34 GDPR to the extent that a personal data breach affects Facebook Ireland's obligations under the Joint Processing Agreement.

This function enables website visitors to register on the website via their already existing Facebook account. The data processing serves the purpose of verification during registration, personalization as well as interest-based advertising targeting.

To offer the function on the website, a connection to the Facebook server is established. Cookies are used for this purpose. Among other things, the following information may be collected and transmitted to Facebook: IP address, browser information, referrer URL (website from which you accessed our website), location data. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for non-registered or non-logged-in users. If you are connected to one or more of your social network accounts at the same time, the collected information can also be assigned to your corresponding profiles. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum.

When using the single sign-on function, the Facebook profile of the website visitor is linked to a customer account for this website. In this process, Facebook provides us with personal data of the user as specified in the login process. This may include, but is not limited to, the following information: Name, address, public profile information (e.g. name, profile picture, age, gender), email address, friend lists, "Like" information.

The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time on grounds relating to your particular situation.

For more information about the collection and use of data by Facebook, about your rights in this respect and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.


Use of Google reCAPTCHA

We use the reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws. The purpose of the query is to distinguish between human input and automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service will be transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at https://policies.google.com/privacy/frameworks.

The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protecting our website from automated spying, misuse and SPAM. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.

You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.


Use of Google invisible reCAPTCHA

We use the invisible reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.

This is for the purpose of distinguishing input by a human or by automated, machine processing. In the background, Google collects and analyzes usage data that is used by Invisible reCaptcha to distinguish regular users from bots. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and, if applicable, other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.

This data is processed by Google within the European Union and, if applicable, also to the USA. No adequacy decision of the EU Commission is available for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.

The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protecting our website from automated spying, misuse and SPAM. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.

You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy


Use of GoogleMaps

We use the GoogleMaps map embedding feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.

If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.

The function enables the visual display of geographical information and interactive maps. In the process, Google also collects, processes and uses data from visitors to the websites when they call up the pages in which GoogleMaps maps are integrated.

Your data may also be transferred to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.

The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time on grounds relating to your particular situation.

For more information on the collection and use of data by Google, please refer to Google's privacy policy at https://www.google.com/privacypolicy.html. There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.


Use of YouTube

We use the YouTube video embedding feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.

The use of cookies or similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time on grounds relating to your particular situation.

For more information about the collection and use of data by YouTube and Google, about your rights in this respect and options for protecting your privacy, please refer to YouTube's privacy policy at https://www.youtube.com/t/privacy.


Use of Google Fonts

We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of the uniform display of fonts on our website. In order to load the fonts, a connection to Google servers is established when the page is called up. Cookies may be used for this purpose. Among other things, your IP address and information about the browser you are using will be processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.

The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object at any time to this processing of personal data relating to you based on Art. 6(1)(f) DSGVO for reasons arising from your particular situation by notifying us.

You can find more information on data processing and data protection under https://www.google.de/intl/de/policies/ and under https://developers.google.com/fonts/faq.


Using Adobe Fonts

We use Adobe Fonts from Adobe Systems Software Ireland Limited (4-6 Riverwalk Citywest Business Campus, Dublin 24, Ireland; "Adobe") on our website.

The data processing serves the purpose of the uniform display of fonts on our website. In order to load the fonts, a connection to Adobe servers is established when the page is called up. Cookies may be used in this process. Among other things, your IP address and information about the browser and operating system you use are processed and transmitted to Adobe.

Your data may be transferred to third countries, such as the USA and India. For the USA and India, no adequacy decision of the EU Commission is available. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.

The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object at any time to this processing of personal data relating to you based on Art. 6(1)(f) DSGVO for reasons arising from your particular situation by notifying us.

You can find more information on data processing and data protection under https://www.adobe.com/de/privacy/policy.html and under https://www.adobe.com/de/privacy/policies/adobe-fonts.html.


MaxMind geolocation

In order to offer you special services (e.g. automatic preselection of the postal code area during the order process), this website uses geolocation software developed by MaxMind (MaxMind Inc., 14 Spring Street, 3rd Floor, Waltham, MA 02451, USA ). This software analyzes IP addresses to determine your approximate location. Geolocation is based solely on anonymized IP addresses and is performed on our servers. Your IP address is not transmitted to MaxMind. An exact determination of the location of the website visitor is excluded by the shortening.


IP2Location Geolocation

In order to provide you with special services (e.g. automatic pre-selection of the zip code area during the order process), this website uses geolocation software developed by IP2Location (IP2Location.com, 1-2-15 Mayang Mall Kompleks, Jalan Mayang Pasir 1, 11950 Bayan Baru, Pulau Pinang, Malaysia). This software analyzes IP addresses to determine your approximate location. Geolocation is based solely on anonymized IP addresses and is performed on our servers. Your IP address is not transmitted to IP2Location. An exact determination of the location of the website visitor is excluded by the shortening.


Data subject rights and storage period


retention period

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.


Rights of the data subject

If the legal requirements are met, you have the following rights according to Art. 15 to 20 DSGVO: the right to information, to correction, to deletion, to restriction of processing, to data portability.

In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing.


Right of complaint to the supervisory authority

In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.


Right of objection

If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.

After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.


Cookie settings

Cookie settings allow you to turn certain services on and off. Please see here to get more information.


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